There once was a couple who lived inside a shoe…Are your shoes comfortable enough to live in? Alas, the geniuses at Clarks UK have come up with an interesting way of advertising their shoes to the Aussies, let people live in them!
Clarks built two giant shoes and installed them in Parramatta Mall in New South Wales, Australia. For the next two weeks, a man and a woman with cook, eat, sleep, read magazines, ‘spend-a-penny’, the whole shebang, inside these shoes during mall hours. Lets just hope theres not a serious case of foot odour…
Jerry Clark for The Cool Commentator.
If you think that billboards are a good way to advertise something, then just take a look at what Audi have created when teamed up with creative agency Access. It’s a display of four life size Audis suspended under some of the most iconic bridges in the world. The Sydney Harbour Bridge, Brooklyn Bridge, Tower Bridge, and in the centre of Venice. The rings rotate, move and light up at night to portray the brilliance of Audis innovations and creativeness.
Rick Culbert for The Cool Commentator.
Take some dirty water, bottle it up, put it into a vending machine and teach some New Yorkers a lesson about starving and undernourished people in third world countries. Nice idea, nice execution and nice impact! Nice!
This is an amazing time lapse from The Ritual Project my Stella Artois in Soho, New York. I won’t go into the details here, Stella do a fantastic job themselves on the microsite (linked at the bottom of this post) but this was just one part of a big experiential advertising stunt to advertise the beer. Really cool stuff!
