Whilst in the UK the BBC are spending millions on moving to Manchester and building a new broadcasting house, in America they are busy buying ad space.
Source: jaymug
![The most creative use of a lamp post we have seen since they started putting lamps on them…
[via izmia]](http://26.media.tumblr.com/tumblr_lxxumvP9Hg1qikmq1o1_r1_500.jpg)
![Now this is possibly one of the best bits of outdoor media we’ve seen in a while, if not every. Proof that Fedex are “Always faster than DHL.”
[via jaymug]](http://25.media.tumblr.com/tumblr_lxyr8eJxiU1qiqf01o1_500.png)
![A billboard of nothingness. Daniel Mihalo of Lead Pencil Studio explains his piece:
“Borrowing the effectiveness of billboards to redirect attention away from the landscape… this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.”
[via helloyoucreatives]
The Cool Commentator.](http://26.media.tumblr.com/tumblr_lbbicyqBda1qa79lmo1_500.png)
A billboard of nothingness. Daniel Mihalo of Lead Pencil Studio explains his piece:
“Borrowing the effectiveness of billboards to redirect attention away from the landscape… this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.”
[via helloyoucreatives]
The Cool Commentator.
Source: fastcodesign.com
Virgin medias super cheesy billboard promoting super speedy broadband!
Claiming its as fast as Speedy Gonzalez we like what they have done by making it entirely out of cheese. It consists of 10 different cheese’s and took a total of 8 days to complete, quite a masterpiece and it can be seen in Covent Garden creating quite a wiff!
Danielle Curry for The Cool Commentator.
Nokia have recently installed the worlds biggest signpost to promote their navigation services. The 360 degree, rotating sign allows passers-by to text where they are and suggestions about places people should visit. Suggestions are then displayed on the LED screen for everyone to view, whilst the sign pivots to the right direction, telling people how to get there. It’s a great bit of innovation and publicity by Nokia to get people talking about their navigation products. It’s certainly working.
Adam Lowe for The Cool Commentator.
Should Have Gone To Spec Savers…you know cropcircles? Those phenomenons that people reckon are aliens…well the newest campaign by Spec Savers is great proof that cropcircles can be created by mere humans. Great outdoor stunt by the glasses company. It left one farmer rather bemused apperently!
Augmented Reality platform merges with a building. Could this be the future of outdoor/billboard advertising? Could times square become black and white instead of the multicoloured digital jungle it is today? Could the pictures you take at Picadilly Circus in London become useful? Well, this video explores this notion.
Clever guerrilla campaign launched by Gilette in Manhattan. The shaving-specialists have hijacked poster and billboard campaigns around Manhattan and placed bloody tissue squares all over them. The copy on the tissue scraps talk of changing blunt razor blades. Very clever stuff. (via http://brandflakesforbreakfast.com)
Is this the worst ever outdoor advertising stunt?
This is a very recent stunt created by Fallon for TV Channel Syfy. The brand recently changed their name from Sci-Fi to Syfy…the events and supporting material for that campaign were diabolical too..I actually went to the outdoor stunt in Rockefeller Center over the summer. I think the Advertising Manager at Syfy is not doing his job right. How does this stunt hold any relevance to the brand? (UPDATE: Whoops. Turns out this was a stunt specifically aimed at promoting a new show on Syfy called Alice - theres the connection) I was told there were originally meant to be 50 rabbit men but in the end there were only 12. At the start of the year I worked on a live brief for Syfy to promote the brand at Comic Con 2009. I came up with some good ideas, one of which was inspiration for the idea pitched to Syfy. They stuck their noses up at all the good ideas and worked on some for themselves, that failed miserably.
Fallon…you did great with your Bravia TV Spots and most of your other work is pretty good too but PLEASE stick to what you know best and leave the ambient stuff to the pros. Syfy, get a new advertising manager please!
So, is this the worst bit of outdoor advertising EVER? It’s up there with the worst of them at least…
