Nike gets a little bit fishy.
This project for Nike resulted in some amazing outcomes, they were showcased at this year’s London Design Festival. Above is a personal favorite by W&K Tokyo.
Jennifer Oliver for The Cool Commentator.
Source: nike78.co.uk
Projection Mapping into a Nike Trainer…this comes close to the best bit of projection mapping we have seen so far. We love this new tech that everyone is getting so excited about and this is a fantastic new example of how the tech can be used in an inventive way - onto a trainer instead of a building! And this is a pleasantly short projection too, so you won’t get bored!
The Cool Commentator.
Danger Make Legend UK - a new campaign by Adidas that aims to get young football fans playing to win territories around the UK - mainly in Manchester. This campaign STINKS of the recent interactive campaign Nike relaunched that activated runners to conquer territories in London. Still, a nice bit of interactive work to connect with their football loving audience all the same!
New York street artist WK Interact brings the intimidating power of Dwyane Wade to life on the streets of Manhattan and to the walls of what looks like a downtown loft. Part of an on going campaign for Nike by Wieden and Kennedy.
Brilliant Nike Air Jordan 2010 ad. The Cool Commentator is in New York at the moment, I hope the lack of posting hasn’t been too life altering. Enjoy this new ad for the Nike Air Jordan 2010 sneaker and wish you were here, with me, in New York City.
Last week Nike celebrated their new True City iPhone application, a city guide from insiders for insiders, with a showroom exhibition and a launch party. The showroom exhibition took place in their Berlin Spirit Room and showcased the new application. On Wednesday they celebrated the new application. They got together with Patta, Pigalle and Firmament to party at Bar Tausend in Berlin. As you can imagine, with partners like these on board, the evening turned out fun.
Nikefootball.com Master Acuracy. Hit The Target.
This is a pretty fantastic video for Nike by Wieden and Kennedy London. Really nicely executed with great insight and a really nice concept. I personally don’t like Football too much, but this video is pretty incredible!
Click the link to see the video for yourself:
http://inside.nike.com/blogs/nikefootball-en_GB/2010/01/15/master-accuracy-hit-the-target
Make The Hidden Visible with Nike True City.
Vice and Nike are embarking on a special collaboration to give you the ultimate guide to six European cities, including London, for Nike’s new app, True City. Basically, it’s a free guide to the city from people who should know where to go, updated regularly by Vice and Nike’s city Insiders. Which is great news for you if you want to know where to drink after hours, play football with hundreds of people, eat the best chinese soft shelled crab, or buy grime white labels. You can gain pocket held access to all of this invaluable content, as well as inside information about upcoming events and product launches and the chance to upload your own content, by downloading the app for free. The best of the civilian contributors, as judged by the rest of the True City community, will even have an opportunity to become Nike Insiders themselves.
Looks pretty damn swish, I’m off to download it now!
