Back in 2009 they shot to online fame by releasing a music video consisting of well-choreographed webcam footage from their fans. This time around they’ve been even more ambitious and, despite being a relatively unknown act, produced arguably the best example of an interactive music video yet - “Mirror”. By connecting to both your Facebook and Twitter accounts, as well as your webcam, the video comes to fruition in a bizarre display of cutting-edge browser capabilities, with the visual content becoming almost entirely personalised. It’s no surprise then that the site has gone hugely viral around the world.
SOUR have clearly outdone themselves. It’ll be very interesting to see what they can produce next. Either way, this video will no doubt inspire an array of similar music videos throughout 2011.
Ed Bentinck for The Cool Commentator.
With no association to Warner Brothers this parody is amazing. The animation is beautiful, and almost brought a tear to my eye - then the end music kicked in and completely ruined it!
Alexandra Dobbing for The Cool Commentator.
We think this is definitely worth 5.47 minutes of your day. A very powerful video directed by Spike Jonze for Arcade Fire’s new single ‘The Suburbs’.
Jennifer Oliver for The Cool Commentator.
Black Eyed Peas takeover MYSPACE. They’ve hijacked the myspace pages and created their own games and profiles, and even changed the backgrounds and themes. Their new song maybe a little rubbish but this is uber cool!
Alexandra Dobbing for The Cool Commentator.
This is amazing. I’ve never seen fingers move so fast in my life!
Alexandra Dobbing for The Cool Commentator.
Her debut single was downloaded over 4million times, and sold 56,000 copies of her single in the week it was released. It also won the Japan Gold Disc Award in 2009 - check this out, you might be a little surprised to see Ryo (Supercell)…
Danielle Curry for The Cool Commentator.
Not only is the Swedish beauty’s new single more delightful than a plateful of Ikea meatballs, it also has a beautiful graphic animation to accompany it. Really nice use of typography and the images are simply mesmerising.
Jennifer Oliver for The Cool Commentator.
Kate Morros & Alex Sushon collaborate with Simian Mobile Disco to create a Music/Graphic experience for their single Synthesise. There is also a great video with Kate & Alex’s commentary on the concept for the piece which is well worth checking out.
Jennifer Oliver The Cool Commentator.
Why just play a record when you can wear it too? This is massively exciting and could go someway to reintroducing a physical element back into the music industry. The content is pre-recorded and cannot be changed or downloaded and like an LP, the sequence of the music can not be altered. The 4.5cm badge has a play/pause, skip and volume functions and runs on a re-chargeable lithium battery. I love how this is technology at it’s best, rejecting the best of technology. Rachel Lewis for The Cool Commentator.
A new stop motion video for OK GO’s new single “Last Leaf”. A beautiful collaboration with Samsung and the company’s new NX100 camera witch captures a lot of decorated toast.
Danielle Curry for The Cool Commentator
If you haven’t already checked out rap legend Jay Z’s new website to celebrate the release of his Hits Collection on the 22nd November 2010 then i suggest you do so. It’s a beautiful example of a truly interactive experience from the beginning to present.
Danielle Curry for The Cool Commentator
Michael Jackson, This is NOT it… as an album of new material is set to be released some time next month! The album will include all the tracks he was working on just before his death in June 2009 and will feature Will.i.am, Akon and Ne-Yo.
Some devoted fans are a bit upset over the release claiming they are not songs true to the star and Michael never wanted to release them only being forced by record label SONY to do so. It seem Wil.i.am is unhappy over the release as well saying “He was a perfectionist and he wouldn’t have wanted it that way,”
If you are against the release as always there is a Facebook group to join, just click the image above. But for those that are enthusiastic to hear the new material and let the legend live on then you can hear the new single “Breaking News” this coming Monday on the official Michael Jackson website.
Danielle Curry for The Cool Commentator.
How many can you name ?
ENSEMBLE: The Style of Music, a series of posters featuring iconic outfits from those we truly admire for not only their musical talents but for their fashion presence in the industry as well.
Danielle Curry for The Cool Commentator.
Did you know creativity grows on trees? My music tree is an ingenious way of sharing music cleverly. You simply sign up and you can visit different trees finding all varieties of music for you to enjoy. Simple.
The Cool Commentator.
Source: mymusictree.com
