MEMORY MONDAY a new feature on The Cool Commentator. Every Monday morning we will bring back a post hidden deep within our archives (we have nearly 1000 posts to choose from) and give you a little blast from the past. We are excited to see how much technology has progressed since these posts went live!
This week we bring you a campaign run by TBWA for the 52nd Grammy Awards in January 2010. The campaign was a very early and incredibly innovative user experience that was so much more than interactive. It saw users uploading their own videos other content. This user-submitted content was then continuously gathered from these social media platforms and refreshed on the campaign site to form a constantly evolving, “living” portrait of each artist. You can read more about it via the click.
We have seen so many unique interactive user experience since then but this one was certainly pioneering the trend. It is also a great reminder of how good TBWA are, even though they don’t get much hype around them these days. They have also just launched a new website which, funnily enough, is pretty cool.
Click this image, make sure you open in Chrome and go experiment with what we think is quite an incredible interactive experience to support Arcade Fires new song. We won’t say anymore than this so we don’t spoil it for you. Enjoy!
Get your fill of the Digital World with this incredible interactive infographic that is the result of a global study taking insight and stats from over 50,000 individuals. If you work in the digital landscape, or even if you don’t, this study is worth taking a look at. See who is the most digital and so much more. We are all living through the new digital age, and this study and beautiful graphics put it all into perspective!
See more here: http://discoverdigitallife.com/
An amazing interactive installation produced by Greyworld for Nokia. Users pick up a bucket, place it at a ‘filling station’, where they have their photo taken. Once its done, they can use the bucket to throw their painted face at the interactive wall. An incredibly fun idea, in which anyone throwing a (virtual) bucket of paint at a wall can paint a portrait as good as any artist. Just don’t think you can achieve a similar result by buying a can of Dulux and throwing it over those embarrassing family portraits at home.
Jerry Clark for The Cool Commentator.
This is an interesting new digital concept from SilkTricky (a digital content agency) where they’ve created a combination of interactive movie that meets an iPhone app game to complete the story! It’s called Bank Run (you can start watching here) and empowers you to control the short film’s direction online, once you’ve watched that part, you’re prompted to buy their $2 iPhone app which contains the remainder of the interactive movie along with a complete iPhone “Bank Run” game to continue playing!
Originally this was meant just to be an iPhone app, but SilkTricky expanded the movie to be placed online, allowing the “hook” to be easily found and shared before people jumped into the iTunes store to purchase.
Last Call…an interactive theatre movie experience. The protagonist calls one of the audience members, and he/she must help them escape their hell. Genius!
Interactive CD Cover. What a novel idea this is…as you open the case, ink is set free from a secret compartment behind the cover of the CD case and slowly bleeds onto the cover, creating a cool visual. Check out this video to see how it works.
First-of-its-kind interactive user/fan experience used in new Grammys 2010 campaign. Read the full article from mad-blog.com.
The Recording Academy® unveiled an innovative advertising campaign for the 52nd Annual GRAMMY® Awards, airing live on CBS Jan. 31. The fully integrated campaign, titled “We’re All Fans,” highlights music fans’ unprecedented impact in the current digital age.The heart of the campaign is the Web site, www.wereallfans.com — a first-of-its-kind interactive fan experience — featuring portraits of GRAMMY-nominated artists composed entirely of real-time, fan-generated YouTube, Twitter and Flickr postings. This user-submitted content is continuously gathered from these social media platforms and refreshed on the campaign site to form a constantly evolving, “living” portrait of each artist. TV, print, out-of-home and interactive all support and will drive traffic to www.wereallfans.com.
“Music connects us all and while it comes to life in the hands of artists, it lives and breathes in the hearts and minds of fans,” said Evan Greene, Chief Marketing Officer of The Recording Academy. “With the natural evolution of social media, fans have become a cultural force driving the power of music, and this year’s ad campaign celebrates the connection between fans and some of today’s most relevant artists.”
“Fans have always been the driving force of music, but with the rise of social media they are now more powerful, more connected and more influential than ever,” said Patrick O’Neill, Executive Creative Director at TBWA\Chiat\Day\Los Angeles. “We wanted to tap into what music fans are already doing: sharing, tweeting, singing about their favorite song/musician/lyric every second, every day, all over the Web. The ‘We’re All Fans’ GRAMMY Awards campaign harnesses this enthusiasm and puts the fans at the center of the idea. And we all know, music is nothing without the fans.”
Coca-Cola spread some happiness. This is a great ambient stunt by Cola that worked fantastically on the campus they used in American, but I am wondering…would it have been as successful and well received in England? The Brits would be much more wary of what was going on here, where as the Americans grabbed the experience by the horns and played with it…audibly! This debate arose in the agency I worked at over summer in New York when we were asked to brainstorm for a Yahoo! brief by the UK office. The American creatives were throwing in ideas that would work amazingly in America but would just not be as effective with the British public staring. Sad but true. Come on British folk, lets get more interactive with interactive events we see on the streets!
Embed yourself, or someone you know into a movie trailer! I did, and I have to admit it is pretty hilarious! You can upload an image from your computer or take an image live from your webcam, like I did. Then sit back and watch as you star in a full length movie trailer. This seems to be an interactive campaign for a radio station in Sweden thanking their listeners for paying the licensing fee. Come on BBC, why arn’t you giving us something as cool as this?!
Hit the click the link to give it a go… http://en.tackfilm.se/
Guinness is offering U.K. drinkers a personalized virtual-reality experience in a partnership with Google Earth that lets people create their own worlds and then invite friends to join them via Facebook.
The Diageo-owned stout is best known for its epic TV commercials, but Guinness is moving its marketing online in order to build a more interactive relationship with drinkers.
Users can select their own area of the planet and then create a bespoke landscape for their territory, modeled on the terrains of Brazil, Australia, Japan, Canada or Nepal. Through Facebook, they can then ask friends to contribute their own kingdoms, until an entire planet has been created. Users are also required to download and install the Google Earth plug-in.
The more diverse the planet, the more water droplets Guinness will embed into the world they are building. When users discover a certain number of water droplets, they get the key to unlock a “golden pint” and win a case of Guinness to share with friends. The ultimate winner gets a year’s supply of beer.
(via http://www.adage.com)
Nokia N900 Hackbox by Wieden and Kennedy London. This mysterious black box was sent out to bloggers, reviewers and the like to introduce the new Nokia N900 smart phone. The box was the brain child of the W+K London Nokia UK team and took a number of months to put together. To access the box, you must first hack into the system. Genius. The boxes were sent out on Friday of last week and have already garnered an incredible response, with Engadget calling it “the best unboxing ever.” Embedded is an unboxing showing you how the whole package works. The video is LONG so just watch the first few minutes to see how the hackbox works.
A very cool interactive light installation in New York by Robert Stratton. The empty retail space was donated as the canvass for the installation, on 33rd and Lexington Avenue in Manhattan. There is an open invitation to touch the screen, when it is touched different effects are triggered. A nice idea, in a clever location.
(via http://www.psfk.com)
Burger King get saucy!
This is a new campaign for Burger King. Tune in, once you have proved your of age, to a scantily clad girl singing in the shower for your pleasure at 9.3am every morning. They reckon its the worlds first guilt free shower cam. I reckon if your Mum caught you watching this you would still go a little red in the face!
Here’s the link: http://burgerking.co.uk/showercam
