interactive:

This is an interesting new digital concept from SilkTricky (a digital content agency) where they’ve created a combination of interactive movie that meets an iPhone app game to complete the story! It’s called Bank Run (you can start watching here) and empowers you to control the short film’s direction online, once you’ve watched that part, you’re prompted to buy their $2 iPhone app which contains the remainder of the interactive movie along with a complete iPhone “Bank Run” game to continue playing!

Originally this was meant just to be an iPhone app, but SilkTricky expanded the movie to be placed online, allowing the “hook” to be easily found and shared before people jumped into the iTunes store to purchase.

(via http://digitalbuzzblog.com)

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Last Call…an interactive theatre movie experience. The protagonist calls one of the audience members, and he/she must help them escape their hell. Genius!

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Interactive CD Cover. What a novel idea this is…as you open the case, ink is set free from a secret compartment behind the cover of the CD case and slowly bleeds onto the cover, creating a cool visual. Check out this video to see how it works.

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First-of-its-kind interactive user/fan experience used in new Grammys 2010 campaign. Read the full article from mad-blog.com.

The Recording Academy® unveiled an innovative advertising campaign for the 52nd Annual GRAMMY® Awards, airing live on CBS Jan. 31. The fully integrated campaign, titled “We’re All Fans,” highlights music fans’ unprecedented impact in the current digital age.
The heart of the campaign is the Web site, www.wereallfans.com — a first-of-its-kind interactive fan experience — featuring portraits of GRAMMY-nominated artists composed entirely of real-time, fan-generated YouTube, Twitter and Flickr postings. This user-submitted content is continuously gathered from these social media platforms and refreshed on the campaign site to form a constantly evolving, “living” portrait of each artist. TV, print, out-of-home and interactive all support and will drive traffic to www.wereallfans.com.
“Music connects us all and while it comes to life in the hands of artists, it lives and breathes in the hearts and minds of fans,” said Evan Greene, Chief Marketing Officer of The Recording Academy. “With the natural evolution of social media, fans have become a cultural force driving the power of music, and this year’s ad campaign celebrates the connection between fans and some of today’s most relevant artists.”
“Fans have always been the driving force of music, but with the rise of social media they are now more powerful, more connected and more influential than ever,” said Patrick O’Neill, Executive Creative Director at TBWA\Chiat\Day\Los Angeles. “We wanted to tap into what music fans are already doing: sharing, tweeting, singing about their favorite song/musician/lyric every second, every day, all over the Web. The ‘We’re All Fans’ GRAMMY Awards campaign harnesses this enthusiasm and puts the fans at the center of the idea. And we all know, music is nothing without the fans.”
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Coca-Cola spread some happiness. This is a great ambient stunt by Cola that worked fantastically on the campus they used in American, but I am wondering…would it have been as successful and well received in England? The Brits would be much more wary of what was going on here, where as the Americans grabbed the experience by the horns and played with it…audibly! This debate arose in the agency I worked at over summer in New York when we were asked to brainstorm for a Yahoo! brief by the UK office. The American creatives were throwing in ideas that would work amazingly in America but would just not be as effective with the British public staring. Sad but true. Come on British folk, lets get more interactive with interactive events we see on the streets!

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Embed yourself, or someone you know into a movie trailer! I did, and I have to admit it is pretty hilarious! You can upload an image from your computer or take an image live from your webcam, like I did. Then sit back and watch as you star in a full length movie trailer. This seems to be an interactive campaign for a radio station in Sweden thanking their listeners for paying the licensing fee. Come on BBC, why arn’t you giving us something as cool as this?!

Hit the click the link to give it a go… http://en.tackfilm.se/

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