The Cool Commentator

Danger Make Legend UK - a new campaign by Adidas that aims to get young football fans playing to win territories around the UK - mainly in Manchester. This campaign STINKS of the recent interactive campaign Nike relaunched that activated runners to conquer territories in London. Still, a nice bit of interactive work to connect with their football loving audience all the same!

To keep up with the summer of Football, VICE have put together a new series called Playmakers. The series features artists from the new ‘Nike Stadiums’, which are a series of creative hubs located in London, New York, Tokyo, Paris, Milan and Berlin. Next week we have the Milan episode going live featuring the SUPER! collective. In the mean time, check out the New York episode focusing on Brazilian Wilson Egidio in New York.

The World Cup is upon us…what would your team pep talk sound like? Here is the video promo for a new campaign that is looking to crowdsource pep talks from around the country to spur our team onto victory (yeah, like that is ever going to happen) in the 2010 World Cup this summer. There is a Youtube Channel too. The video is sadly a little let down by the end line though.