The use of Twitter is rewriting the book, literally! The guys at Loducca, Brazil have come up with a nice way to promote the newest release from the international best selling author Paulo Coelho, The Aleph. It’s called ‘AlephTweets’. The basic jist is Loducca used software that combined tweets from all over the world with the words of The Aleph. These tweets are then displayed on a website which, ‘rewrites’ the book in real-time word by word. It’s a really nice concept especially when you look a little deeper…
‘The Aleph’ means the ‘the point where time and space converge’, which was experienced in an epiphany Coelho had whilst crossing Asia on the Transiberian train (which travels through 7 different time zones). This moment of sudden revelation is nicely integrated into a twitter campaign, by using real-‘time’ tweets and placing them into a ‘space’ where everyone can read. Soo much depth and meaning man…
Jerry Clark for The Cool Commentator.
DON’T CLICK IT! Okay, please do click it but when you click through to this website, then stop clicking. Wow, that is a lot of clicking! This is an experiment to see how much us internet users really like to click on web pages etc. Go and try out it!
I have set a click through link so click the image to go and not click anything.
Fantastic video about an experiment run by The Chair Company in New York City to discover what people think the term “REAL GOOD” means. I will let the video do the talking.
Man camps by a remote pay phone for…well we don’t quite know how long. How ever long it takes I suppose. Watch the video…I think it goes to a live feed after the short introduction which is more than cool. I think this man is insane, but I kind of like his insight…but to be honest, I don’t quite know what his insight is. Maybe to connect to as many fantastic random people from all around the world as he can?
Give him a call on +34 951 055 675 and see what he has to say for himself!
UPDATE: Turns out this little stunt is a campaign for Skype.
