Wow. This is pretty amazing, click any of the videos to start playing in any order, but when they’re playing altogether it’s just wow.
The Cool Commentator.
Possibly the most innovative collaboration of traditional and digital advertising. This campaign for AXA features a print ad with a square inviting the reader to place their iphone upon the ad. If they do they are rewarded with the advert going live and they watch a video of how the cars in the print at have ended up piled one on top of the other. Check out the video and see for yourself. We haven’t seen advertisers creatively mix traditional and digital so well before. Correct us if you have?
The Cool Commentator.
The idea behind the Johnny Cash project is - ”Through this interactive website, participants may draw their own portrait of Johnny Cash to be integrated into a collective whole. As people all over the world contribute, the project will continue to evolve and grow, one frame at a time.”
I think it’s brilliant! I love Johnny Cash, he was such a ‘laid bare’ performer. His personal life often overspilled into his performances and lyrics. His song ‘Hurt’ being my favourite. If you can draw, or photoshop you should do your own frame for this collective. Main reason being that just one of these frames alone is a thing of beauty but run together with the track they become something jaw dropping. I must have watched it over and over about 17 times!
Emma Townley for The Cool Commentator.
