Coca Cola brings Facebook to life! Hundreds of students attended the Coca Cola villiage in Israel where they all received RFID wristbands to connect their information straight to facebook. This included updating pictures to their profile and even tagging them in it!
Alex Dobbing for The Cool Commentator.
Coca-Cola spread some happiness. This is a great ambient stunt by Cola that worked fantastically on the campus they used in American, but I am wondering…would it have been as successful and well received in England? The Brits would be much more wary of what was going on here, where as the Americans grabbed the experience by the horns and played with it…audibly! This debate arose in the agency I worked at over summer in New York when we were asked to brainstorm for a Yahoo! brief by the UK office. The American creatives were throwing in ideas that would work amazingly in America but would just not be as effective with the British public staring. Sad but true. Come on British folk, lets get more interactive with interactive events we see on the streets!
COKES GOING NAKED! Naughty! No, actually, it is a concept to rid Coke can’s of the environmentally unfriendly paint coating. This coating has to be seperated from the Coke cans during the recycling process. Ultimately, Coke would be much more eco friendly and all that if there were to rid their cans of their clothing (so to speak!) Now, that is the Coca Cola logo embossed onto those cans there…how much environmental impact does mass embossing have?
