Translation in real time, via an incredible new AR app for your iPhone. This is taking Augmented Reality to a whole new level!
Augmented Reality takes over MoMA in New York. This video shows a small section of the “We AR In MoMA” exhibition that we covered a few weeks ago - with a fantastic response. The gallery has been taken over by AR and users can see pieces of art that are invisible to the naked eye through their smartphones giving them a new virtual experience in the gallery.
The Cool Commentator.
Gatwick invite you to explore a building site behind construction hoardings using your iPhone, Augmented Reality and a QR code. Digital agency Rabbit (part of Cow PR) are bringing you guided tours of a new part of Gatwick airport that is being redeveloped. On iPhone or Android (we are loving that Android is getting just as good, if not better, than iPhone these days) passengers can view a short video showing them how the Shuttle Line was built. This is just the beginning of a larger campaign that will tell passengers more, via HUGE barcodes around the airport, about how a £1 Billion investment is being spent.
The Cool Commentator.
We knew this day was coming - the first augmented reality game for iPhone and Android. This video is test footage of the new Star Wars Arcade game. It’ll be available mid November for all you Star Wars fanatics.
Alex Dobbing for The Cool Commentator.
Augmented Reality Graffiti comes to Foursquare. Now you can go around legally tagging the world on your smart phone with this new app that works with Foursquare. Roll up to a wall, capture it, tag it and check-in. Then you can have a look to see who else has tagged the same spot.
Augmented Reality to start off the day…and this example is pretty nifty! And you can mess with it on your iPhone - as per usual! Android too probably if your lucky. You know we love AR and QR and what not so we won’t bang on about it. Now, stop scrawling through TCC and get back to work!
An augmented reality art exhibition in the MOMA, but MOMA have no idea it is going to happen. This weekend, if you go to the MOMA in New York with you iPhone or Android phone you can enjoy an exhibition that only you can see whilst you peruse the existing art work. Here is what Wired had to say:
The show will not be visible to regular visitors of the MoMA, but those using a smartphone application called “Layar Augmented Reality browser” will be able to see additional works on each of the floors, put there using a location-based augmented reality technique.
So far, the MoMA is not involved in all this yet. But that’s not a requirement anymore anno 2010… What is the impact of AR on our public and private spaces? Is the distinction between the two fading, or are we approaching the contrary situation with an ever increasing fragmentation of realities all to be perceived individually?
Ever wandered what it feels like to be a tiger? Hunted by a bunch of erm…hunters? Well, a Russian agency used augmented reality technology to bring that feeling to you…in particular to your chest. With a QR on a tshirt and some special changing rooms in shops around Moscow and a one-off microsite the campaign brought the reality of the endangered tigers to a wide audience. Check out the video. We arn’t sure what is cooler…the campaign or the voice over on this video?
The Cool Commentator.
Create you own custom, personalised QR code. The one you see here is The Cool Commentators very own QR code with all our information on it. Neat huh? Put it on your website, on your business card, on your twitter background…where ever you want it to be seen. It is part of the ZXting Project (pronounced Zebra Crossing),
an open-source, multi-format 1D/2D barcode image processing library implemented in Java. Our focus is on using the built-in camera on mobile phones to photograph and decode barcodes on the device, without communicating with a server. You need to download the barcode reader for everything to work but it is certainly an interesting step in the right direction and another post about Augmented Reality to add to The Cool Commentator archives. Go make you own by clicking the image. The Cool Commentator
A little bit of Augmented Reality on a Friday night. This time you can choose from a selection of elements to create your own “racetrack” before racing your Toyota Auris around it and even film the event to share with your friends and the world on a microsite. One guess at the brand this has been done for?
British weekly fashion magazine Grazia goes crazy with some 3D tech, Augmented Reality and Florence and the Machine. What a nice little mix…could be worth buying this weeks issue just for that. Here is what The Guardian reported…
Bauer Media’s women’s fashion glossy Grazia will jump on the 3D bandwagon today with an augmented reality issue featuring Florence and the Machine singing and dancing on the front cover. The “walk-in, talking Grazia” will feature augmented reality (AR) codesthroughout the issue, activated by holding the magazine up to a webcam or iPhone. As well as a virtual performance by Florence and the Machine singing You’ve Got the Love, it will offer readers a 360- degree view of the latest spring fashion trends. Grazia’s editor-in-chief, Jane Bruton, described the effect as “stunning”. The issue was created by Bauer and the interactive creative agency Wardenclyffe. The magazine is offering readers a guide to the new technology at graziadaily.co.uk/3D. An iPhone app will unlock further special features, including the ability to “spin Florence around by blowing into your iPhone and take a picture of her in any location”, said Bauer. Get down to the news agents and get your hands on a copy for shits and giggles!
Augmented Reality in your car to make driving safer during adverse weather conditions. General Motors is working on a very practical augmented reality application for their vehicles.
Using a combination of GPS, sensors and video cameras, the company is imagining a windshield based display that would highlight the road during adverse weather conditions, and mark destinations and relevant information within the driver’s field of view. This “enhanced vision system” would use an unobtrusive kind of glowing transparent light to call attention to such data, allowing drivers to keep their eyes on the road. (via http://psfk.com)
Create a profile and share it via augmented reality, face recognition and a smartphone. wedish based mobile software firm The Astonishing Tribe (TAT) has realised a new potential for this technology, introducing an Android app called Recognizr, a software application that can report a persons social networking history by simply pointing your phones camera at them. The application they have chosen to team it with? Well, it had to be social media related didn’t it. A nifty little augmented reality business card trick if you will.
Augmented Reality that lets you see through walls!
A team at Carnegie Mellon University is developing an augmented reality system that would allow drivers to see through walls. Aimed at helping drivers avoid unseen hazards, the experimental project is being funded by Japanese car parts company Denso.
New Scientist reports:
The prototype uses two cameras: one that captures the driver’s view and a second that sees the scene behind a view-blocking wall. A computer takes the feed from the second camera and layers it on top of the images from the first so that the wall appears to be transparent.
This makes it simple to glance “through” a wall to see what’s going on behind it. But the techniques needed to combine them were challenging to develop, says Yaser Sheikh of Carnegie Mellon University in Pittsburgh, Pennsylvania.
Altered imagesThe view of the hidden scene needs to be skewed so that it looks as if it were being viewed from the position of the person using the system. The system does this by spotting landmarks seen by both cameras: the one seeing the hidden view and the one with the same view as the user.
