![The most creative use of a lamp post we have seen since they started putting lamps on them…
[via izmia]](http://26.media.tumblr.com/tumblr_lxxumvP9Hg1qikmq1o1_r1_500.jpg)
![Now this is possibly one of the best bits of outdoor media we’ve seen in a while, if not every. Proof that Fedex are “Always faster than DHL.”
[via jaymug]](http://25.media.tumblr.com/tumblr_lxyr8eJxiU1qiqf01o1_500.png)
![Clever ambient advertising for a personal trainer - maybe a bit of inspiration to kick the festive fat through January too?
[via izmia]](http://26.media.tumblr.com/tumblr_lx4xns8RBF1qikmq1o1_500.jpg)
3D Projection Mapping at its finest, brought to you by Toyota and Glue Isobar. We have covered a couple of fantastic examples of projection mapping over the last couple of months. The technology is increasing in popularity quickly and it just seems to be getting better and better. This is the first example we have seen used, this effectively, to advertise a product, in this case a Toyota car. The team at Glue Isobar have done an incredible job.
The Cool Commentator.
If you think that billboards are a good way to advertise something, then just take a look at what Audi have created when teamed up with creative agency Access. It’s a display of four life size Audis suspended under some of the most iconic bridges in the world. The Sydney Harbour Bridge, Brooklyn Bridge, Tower Bridge, and in the centre of Venice. The rings rotate, move and light up at night to portray the brilliance of Audis innovations and creativeness.
Rick Culbert for The Cool Commentator.
Coca-Cola is unleashing happiness again, this time in the UK! The new film - the much-anticipated sequel to the global internet sensation which caught the world’s imagination earlier this year - sees the Coca-Cola Happiness Machine arrive in the UK, bringing a touch of Coca-Cola magic to some unsuspecting British students.
The Cool Commentator.
Here is Vodafone putting some stickers onto currency to promote their EU roaming rates. Stickers were placed on the change of outdoor suppliers, cabs and airport shops. Nice little stunt to get some attention…shame it is all in German so we can’t read the copy etc.
A lovely little ambient campaign living on Bananas. These little stickers turn these Chiquita Bananas (they are famous for their little blue stickers) into quirky characters. These characters can apparently dance, and battle it out on a cool online game too. Go to Creative Boom to read more about it.
Coca-Cola spread some happiness. This is a great ambient stunt by Cola that worked fantastically on the campus they used in American, but I am wondering…would it have been as successful and well received in England? The Brits would be much more wary of what was going on here, where as the Americans grabbed the experience by the horns and played with it…audibly! This debate arose in the agency I worked at over summer in New York when we were asked to brainstorm for a Yahoo! brief by the UK office. The American creatives were throwing in ideas that would work amazingly in America but would just not be as effective with the British public staring. Sad but true. Come on British folk, lets get more interactive with interactive events we see on the streets!
Looks like grandma has started trying to sell safe sex! Here is one of those loos you see on the street with what appears to be grannies handy work over the top of it! Look how lovely this bit of nitting is. There is a collective in Australia that go around doing these “guerrilla knitting” installations - I LOVE IT!
