Gatwick invite you to explore a building site behind construction hoardings using your iPhone, Augmented Reality and a QR code. Digital agency Rabbit (part of Cow PR) are bringing you guided tours of a new part of Gatwick airport that is being redeveloped. On iPhone or Android (we are loving that Android is getting just as good, if not better, than iPhone these days) passengers can view a short video showing them how the Shuttle Line was built. This is just the beginning of a larger campaign that will tell passengers more, via HUGE barcodes around the airport, about how a £1 Billion investment is being spent.
The Cool Commentator.
Create you own custom, personalised QR code. The one you see here is The Cool Commentators very own QR code with all our information on it. Neat huh? Put it on your website, on your business card, on your twitter background…where ever you want it to be seen. It is part of the ZXting Project (pronounced Zebra Crossing),
an open-source, multi-format 1D/2D barcode image processing library implemented in Java. Our focus is on using the built-in camera on mobile phones to photograph and decode barcodes on the device, without communicating with a server. You need to download the barcode reader for everything to work but it is certainly an interesting step in the right direction and another post about Augmented Reality to add to The Cool Commentator archives. Go make you own by clicking the image. The Cool Commentator
