An animation that can flick between light and dark to show two very different stories. In support of this years Earth Hour happening the 27th of this week, the WWF (World Wildlife Fund, not wrestling:) has teamed up with Hot Chip and The Viral Factory to release an animation video that’s controlled by the light your webcam detects in your room. Don’t have a cam, well, you can also toggle a fake virtual switch to see the difference.
This is a great execution of an idea for a very good cause. The whole world will be going dark for an hour this Saturday and we should all get behind it. This is one of many activities that are beginning to pop up in support of Earth Hour.
Follow this link if you want experience the video using your webcam and not just the switch: http://www.myearthhour.org/lightsoff
