The Cool Commentator

Coca-Cola spread some happiness. This is a great ambient stunt by Cola that worked fantastically on the campus they used in American, but I am wondering…would it have been as successful and well received in England? The Brits would be much more wary of what was going on here, where as the Americans grabbed the experience by the horns and played with it…audibly! This debate arose in the agency I worked at over summer in New York when we were asked to brainstorm for a Yahoo! brief by the UK office. The American creatives were throwing in ideas that would work amazingly in America but would just not be as effective with the British public staring. Sad but true. Come on British folk, lets get more interactive with interactive events we see on the streets!