Is this the worst ever outdoor advertising stunt?

This is a very recent stunt created by Fallon for TV Channel Syfy. The brand recently changed their name from Sci-Fi to Syfy…the events and supporting material for that campaign were diabolical too..I actually went to the outdoor stunt in Rockefeller Center over the summer. I think the Advertising Manager at Syfy is not doing his job right. How does this stunt hold any relevance to the brand? (UPDATE: Whoops. Turns out this was a stunt specifically aimed at promoting a new show on Syfy called Alice - theres the connection) I was told there were originally meant to be 50 rabbit men but in the end there were only 12. At the start of the year I worked on a live brief for Syfy to promote the brand at Comic Con 2009. I came up with some good ideas, one of which was inspiration for the idea pitched to Syfy. They stuck their noses up at all the good ideas and worked on some for themselves, that failed miserably.

Fallon…you did great with your Bravia TV Spots and most of your other work is pretty good too but PLEASE stick to what you know best and leave the ambient stuff to the pros. Syfy, get a new advertising manager please!

So, is this the worst bit of outdoor advertising EVER? It’s up there with the worst of them at least…