Ok so I shouldn’t admit this as I’m meant to be the “cool commentator” and all but…how the heck did I miss this campaign when it was live?

I recently stumbled across creative director and designer Seth Weisfield (http://www.seth-weisfield.com) and this is one of the many incredible projects he has been involved in. You might have seen it, you might not have. Watch the video…I can assure you that you will be impressed. Very impressed. It sold millions of bags of chips AND won some awards - impressive! And possibly the cleverist and engaging piece of interactive advertising I have seen to date.