Dec
09
Bernie Ecclestone keeps a brave face. After the 80 year old was mugged and
before he had even had his stitches removed, he was on the phone to the swiss watch maker Hublot to suggest a piece of tactical marketing, with himself. The watch stolen was worth around £11,000 adding to total of the £200,000 worth of jewellery stolen from him and his partner. I think it’s a smart and cool bit of advertising, making the best of bad situation via some ingenuity and genius. The strapline is “See what people will do for a Hublot”. But also emphasises that “Hublot condemns all form of violence and racism”.
Jerry Clark for The Cool Commentator.
