Is this the most random ad stunt? It’s probably up there… Wagon Wheels have decided to launch themselves into space, or as close as they can get. This wacky and quite random event happened earlier in Australia around 10am AEST. The aim of this campaign is to ‘uncover the existence of aliens’ and rattle Americas denial of Roswell. But mainly it seems like a big boys experiment, still pretty cool though. I mean, I can’t remember when I stopped thinking about launching stuff into space by a huge red button. After picking a winner through a social media campaign, Wagonaut Kim Hollian pressed the button and up, up, up they went.

Jerry Clark for The Cool Commentator.