Using your Oyster Card and Bike Key, Chromaroma
lets you play the city as you travel. It tells you stories,
gives you points, and visualises your movements
on an interactive map of London.
The idea started with a preoccupation with “data shadows”, part of the digital footprint we all leave behind. With the Oyster card, those of us in London leave a record of every journey, every date and every time, and mostly see those journeys as something to endured - as an obstacle to be cleared before the real day can begin.
Mix that with a healthy curiosity for history, geography and storytelling, and a love of the geeky ‘chartiness’ of Last.fm and you get a web-based social game that enables and encourages you to explore the city. It doesn’t need a phone or a screen, and you can use the Tube, buses and now Boris bikes.
Sounds amazing! Gamification is everywhere right now and this looks set to make commuting fun. Sign me up!
Rachel Lewis for The Cool Commentator
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