Direct your own music video with Andy Grammer! Well that’s what a combination of Interlude, VEVO and the stars record lable S-Curve have set out to achieve with the release of his new video for “Keep your head up”. New interactive technology has been used to allow the viewer to choose what happens next in the video, 10 second slots are prompted throughout so you choose the next scene in real time.

A ridiculously engaging music video but a very clever one at that! Not only will the video get people talking but replaying it over again to suss out the possible scenarios the artist could take, creating double the hits the song would have originally generated in the first place.The most popular storyline will determine the official video launch on November 15th 2010 to create yet more hits! Clever!

All we need now is for VEVO to let us British in on the fun as its only the Americans that can preview the video at the moment, however I’m sure this is a taste of how musician will be engaging with us in the not so far future.

Danielle Curry for The Cool Commentator.