MEMORY MONDAY a new feature on The Cool Commentator. Every Monday morning we will bring back a post hidden deep within our archives (we have nearly 1000 posts to choose from) and give you a little blast from the past. We are excited to see how much technology has progressed since these posts went live! 

This week we bring you a campaign run by TBWA for the 52nd Grammy Awards in January 2010. The campaign was a very early and incredibly innovative user experience that was so much more than interactive. It saw users uploading their own videos other content. This user-submitted content was then continuously gathered from these social media platforms and refreshed on the campaign site to form a constantly evolving, “living” portrait of each artist. You can read more about it via the click.

We have seen so many unique interactive user experience since then but this one was certainly pioneering the trend. It is also a great reminder of how good TBWA are, even though they don’t get much hype around them these days. They have also just launched a new website which, funnily enough, is pretty cool.