Dare, an advertising agency in London (and quite an exceptional one at that) have played around with connecting the iPhone and the iPad together to create something quite unique. Dare’s Social Media Planner Michael Litman says, “We wondered ‘what if Andy Warhol was alive today, how he would use an iPad?’ The classic 1982 video of Warhol features him eating a hamburger, but how would that video change if an iPad had been around? In homage to one of the world’s greatest artists we shot our own Innovation Director, Perry Price playing Warhol in the short film. Instead of eating a hamburger as in the original sequence, Perry draws a hamburger using the Remote Palette app instead!”
This is a great example of how two bits of modern technology can work together to create an engaging experience across two platforms, and provide an ode to a creative legend! Nice work Dare!
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