Oct
05
Ever wandered what it feels like to be a tiger? Hunted by a bunch of erm…hunters? Well, a Russian agency used augmented reality technology to bring that feeling to you…in particular to your chest. With a QR on a tshirt and some special changing rooms in shops around Moscow and a one-off microsite the campaign brought the reality of the endangered tigers to a wide audience. Check out the video. We arn’t sure what is cooler…the campaign or the voice over on this video?
The Cool Commentator.
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