Sep
30
Possibly the most innovative collaboration of traditional and digital advertising. This campaign for AXA features a print ad with a square inviting the reader to place their iphone upon the ad. If they do they are rewarded with the advert going live and they watch a video of how the cars in the print at have ended up piled one on top of the other. Check out the video and see for yourself. We haven’t seen advertisers creatively mix traditional and digital so well before. Correct us if you have?
The Cool Commentator.
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